XBOX — Aaron Kovan

WORK EXPERIENCE

MCCANN WORLD GROUP, New York, NY 2021 – 2025

Executive Vice President Chief Production Officer McCann I Craft NA

Headhunted to oversee McCann and Craft North America Production and Business Affairs teams, including producers, content creators, directors, editors, photographers, audio engineers, and business managers. As an entrepreneurial creative producer focused on the growth of McCann and Craft NA, lead the in-house studios (Craft Live-Action Film Division, NO6 Post-Production, and Revolve Audio-Production) to provide best-in-class creative executions.

Led the Craft acquisition of NO6 Editorial, growing the operation from $8M to $15M in three years by capturing all of McCann North American agencies’ third-party post-production spend.
Founder of Revolve Audio, Craft’s first in house audio-production capability that captured all of McCann North American agencies’ third-party audio spend, generating $1.5M in the first year.
Drove in-house production capabilities and focused on best-in-class talent and solutions , continuing business growth and creative results.
Built an agile, low cost, creative social content making practice, Craft Content Studios, for all social media platforms.
As strong team leader and communicator, forged relationships between agencies, C-suites, creatives, and producers to work with Craft, NO6, and Revolve.
Led the creative output of all executions through the lens of creative excellence.

VAYNER MEDIA AND EVA NOSIDAM, New York, NY 2018 – 2021

Chief Production Officer

Recruited to oversee all agency production efforts with an integrated team of 35 of producers and creators, hiring and developing talent and managing workflows.

Bridged the gap between creative and production, allowing both departments to work faster, smarter, and unified under one vision.
Identified and delivered upon opportunities for Vayner Media’s clients and projects to meaningfully connect with and benefit from the in-house production studio.
Produced thousands of pieces of content a year, including branded short films, social content, broadcast TV, music videos, print, and experiential.

MCCANN NEW YORK, New York, NY 2014 – 2018

EVP Head of Integrated Production

Built the McCann production department for the Microsoft brand client from zero to 20 producers, including content, art, print, and digital producers, in one year. Oversaw a $50M annual production budget.

Implemented an integrated production workflow, enabling producers to create vast amounts of assets from one campaign or idea.
Utilized multiple capabilities, including broadcast and video production, editorial, animation, motion graphics, quality control, and logistical coordination.

CRISPIN PORTER BOGUSKY (CP+B), Boulder, CO 2010 – 2014

Executive Producer

Recruited as group production lead for Xbox, Hotels.com, and Applebee’s.

Produced integrated campaigns, including broadcast, digital, print, and experiential.
Completed overseas productions, celebrity and real people talent, collaborating with directors, editors, production houses, and animators while understanding industry trends and controlling costs.
Built strong relationships with partners and vendors in the industry.

EDUCATION

Bachelor of Arts (BA), Media and Sociology, UNIVERSITY OF ARIZONA,

AWARDS

CANNES LIONS I Titanium, Grand Prix, Glass, and Gold

TRIBECA X I Best Documentary Short

THE ONE SHOW I Gold Pencils

CLIOS I Grand, Gold

WEBBY’S I Webby, People’s Voice