Partnering with McCann, ManvsMachine & Smirnoff we designed and directed the main anthem film, DOOH executions and a suite of social films for their expressive, confident and bold new global campaign ‘We Do We’.

Infused with a fresh & colorful energy, the campaign embodies Smirnoff’s ethos as ‘a brand for everyone’, vibrantly championing the power of the collective and celebrating the magic that’s created when different people, ingredients and flavors come together.