Produced with AI film technology, The “Make Your Holiday A Masterpiece” campaign centers on rekindling connections with people, memories, and the things we cherish about the holiday season. This hero film features transmedia artist Ellie Pritts meeting with real people to learn more about their unique holiday memories and then transforms them into artistic custom AI masterpieces. The campaign features seven stories of people from all over the world featured together in the hero film and also in depth via :30 films.