Microsoft Adlam

Case Study

10 multi-format international stories for the launch of a new content hub, Unlocked, showcasing how Microsoft’s technology has helped remarkable people transform lives around the world. ADLaM was the award-winning showcase piece. Tells the story of two brothers who invented an alphabet for an oral language spoken by 40 million people across West Africa.

Director: Andrew Zeiter

Client: Microsoft

Production credits: Craft

Awards: Cannes Grand Prix Lions, ​Clios, The One Show, Webby’s